Emdad Logistics
Digitized heavy-equipment logistics with real-time visibility and ISO-compliant operations
Compliance Fleet Management Maintenance Project Costing Dispatch & Planning
Established in 1995 in Dammam, Emdad Gulf Transportation Co. Ltd. is a 100% Saudi-owned logistics provider specializing in heavy equipment transportation, rig mobilization, and specialized logistics. Serving key sectors such as energy, construction, and industry, Emdad operates a fleet of over 400 trucks and trailers, managing 60,000+ trips annually across the Kingdom. The company is ISO 9001, 14001, and 45001 certified and offers 24/7 workshop services, lifting equipment rentals, and emergency response logistics across Dammam, Riyadh, Jeddah, and Buraydah.
Challenge
As a critical player in Saudi Arabia's heavy-duty logistics ecosystem, Emdad faced several challenges that hindered scalability, safety assurance, and real-time coordination.
Key objectives to reach
- Complex load operations: Transporting oversized and rig-related equipment across various cities required meticulous planning, route permits, and dynamic fleet scheduling.
- Custom logistics orchestration: Delivering tailored transport solutions for high-risk, heavy-load jobs demanded agile coordination between sites, drivers, and equipment teams.
- Equipment uptime: Maintaining reliability for cranes, Kenworth trucks, and trailers while offering 24/7 rescue and workshop services was vital to avoid delays and penalties.
- Safety and environmental compliance: Operating under ISO and HSE frameworks required robust documentation, inspection workflows, and audit-ready records.
- Scaling under Vision 2030: Growing client demands and an expanding fleet required centralized visibility on operational KPIs, asset utilization, and cost drivers.
- 24/7 dispatch across regions: Coordinating real-time operations across four major cities necessitated live dispatch tracking and synchronized resource allocation.
Solutions
Solution Founder implemented a comprehensive Odoo-based platform tailored to Emdad’s specialized logistics needs. The digital transformation spanned dispatch, maintenance, compliance, and client-facing services:
1Real-Time Fleet & Dispatch Management
Fleet tracking tools were deployed to manage daily assignments across the 406-vehicle fleet. Job allocation, route compliance, and dispatch coordination are now synchronized in real time across Dammam, Riyadh, Jeddah, and Buraydah. Each transport movement is logged and monitored with alerts for delays, resource conflicts, or permit issues.
2Workshop Automation & Preventive Maintenance
Odoo’s maintenance module now supports preventive schedules, parts inventory, and repair logs for all cranes, trailers, and trucks. Emergency rescue requests are digitally logged 24/7, enabling timely interventions. Maintenance KPIs are tracked to reduce unavailability and extend equipment life cycles.
3Project Costing & Profitability Tracking
Job-wise costing was introduced to link labor, equipment time, and trip costs to specific client projects. This allowed Emdad to move from global to granular financial control, improving margin visibility and enabling data-driven pricing strategies.
Result
From fragmented dispatch to ISO-aligned, scalable logistics
- Faster dispatch cycles Live job tracking and city-wide coordination reduced job lead times and improved vehicle allocation.
- Reduced equipment downtime Preventive maintenance automation and digital workshop tracking lowered delays and prolonged asset use.
- Improved HSE readiness Audit-ready safety logs, inspections, and incident reports ensured compliance with ISO 9001, 14001, and 45001 standards.
- Enhanced cost visibility Project-based costing enabled profit margin analysis and smarter pricing strategies per service type.
- Greater client satisfaction Real-time tracking, centralized documentation, and CRM tools increased trust and response speed.
- Scalable logistics foundation With 60,000+ annual trips and 10M km/year, Emdad is now equipped to expand operations under Saudi Vision 2030.
Three key features that made the difference
How tailored functionalities unlocked measurable impact
1
Multi-City Dispatch Control
- Live job and vehicle tracking across four major hubs
- Real-time alerts on delays, conflicts, and compliance status
- Smart route planning and resource scheduling
2Maintenance Lifecycle Automation
- 24/7 rescue request logging
- Repair history and parts consumption per asset
- Downtime tracking and performance metrics
3HSE & Compliance Framework
- Digitized safety inspections and incident reports
- ISO-compliant documentation workflows
- Centralized audit preparation tools
Conclusion
Emdad’s partnership with Solution Founder has enabled a fundamental shift toward scalable, ISO-compliant, and real-time logistics management. From dispatch to maintenance and safety compliance, every layer of operation is now digitized and measurable. This transformation positions Emdad to lead the Kingdom’s next era of infrastructure and industrial growth, aligned with Saudi Vision 2030.
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