Emad Bakeries
From production to distribution: total traceability, total control
Logistique et entrepôt Inventory Manufacturing Fleet Management Traceability
Emad Bakeries is a leading Saudi industrial bakery delivering over 250 SKUs daily across the Kingdom. With a reputation for quality and consistency, the company operates an extensive distribution network supported by a fleet of over 100 vehicles and a workforce of 400+ employees. Emad Bakeries serves both B2B clients and large retailers with a strong commitment to freshness, efficiency, and traceability.
Challenge
To sustain rapid growth and meet rising market demands, Emad Bakeries needed to modernize and connect its entire value chain—from production to distribution—in a single, scalable system.
Key challenges included:
- Lack of visibility across production, inventory, and delivery flows
- Decentralized systems and siloed data slowing down operations
- Complex logistics management with 100+ vehicles and regional hubs
- Difficulty tracking 250+ daily-delivered SKUs in real time
- Need for centralized planning and resource optimization
Solutions
Solution Founder implemented a fully integrated Odoo ERP solution, aligning Emad Bakeries’ operational ecosystem—from factory floor to final delivery—into a single, real-time platform.
1Centralized Production & Inventory Management
All production units and inventory locations were consolidated in Odoo, ensuring real-time visibility of raw materials, finished goods, and batch movements. This gave planners a live view of resource usage and inventory levels, reducing waste and improving responsiveness to demand fluctuations.
2Fleet & Distribution Coordination
The fleet of over 100 vehicles is now managed directly within Odoo, with integrated route planning, delivery tracking, and vehicle availability monitoring. Drivers, delivery schedules, and customer orders are synchronized daily to optimize routing and reduce fuel and time costs.
3End-to-End Operational Control
From demand forecasting to dispatch, all business functions are now aligned in one system. Production, stock, delivery, and planning are centrally managed, allowing executives to monitor KPIs and intervene in real time. Managers benefit from dashboards that highlight bottlenecks and opportunities for optimization across the supply chain.
Result
Operational visibility and unified workflows
By integrating Odoo across all departments, Emad Bakeries gained structured control over its operations and streamlined its daily processes.
- Real-time visibility across sites
Production, inventory, and distribution data are now accessible in a single platform, enabling faster coordination between departments. - Improved distribution planning
The daily management of deliveries has become more reliable and organized, with better tracking of vehicles and orders. - Simplified internal communication
Teams across production, logistics, and sales now operate with shared data and tools, reducing manual handovers and delays. - More responsive decision-making
Central dashboards allow managers to monitor ongoing operations and take action in real time to resolve issues.
Three key features that made the difference
How tailored functionalities unlocked measurable impact
1
Daily Distribution Orchestration
Each morning, Odoo automatically generates optimized delivery plans based on current orders, vehicle availability, and inventory levels. Every truck is assigned a precise route, ensuring coverage of key B2B clients, major retailers, and regional hubs with maximum efficiency.
Business Benefits:
- Reduced mileage and fuel consumption through route optimization
- Faster order dispatch and improved on-time delivery rates, especially during peak periods like Ramadan
- Scalable route planning that adapts to demand fluctuations and special requests
2
Real-Time Stock Synchronization Across Hubs
Emad Bakeries operates a network of distribution hubs across Saudi Arabia. Odoo ensures real-time synchronization of stock data across all sites, providing planners and logistics managers with accurate, up-to-the-minute inventory visibility.
Business Benefits:
- Elimination of overstocking and out-of-stock risks
- Dynamic stock reallocation between sites based on shifting demand
- Enablement of cross-docking strategies to accelerate urgent deliveries
3
Driver and Vehicle Performance Monitoring
With over 100 vehicles in daily operation, fleet coordination is essential. Odoo tracks all vehicle assignments, delivery progress, driver activities, and performance KPIs—such as route adherence and delivery punctuality.
Business Benefits:
- Improved service reliability and reduced customer disputes with real-time delivery proof
- Faster resolution of route issues or delivery incidents
- Enhanced driver productivity and accountability through continuous monitoring
Three key features that made the difference
How tailored functionalities unlocked measurable impacts:
1Daily Distribution Orchestration
Each morning, Odoo automatically generates optimized delivery plans based on current orders, vehicle availability, and inventory levels. Every truck is assigned a precise route, ensuring coverage of key B2B clients, major retailers, and regional hubs with maximum efficiency.
Business Benefits:
- Reduced mileage and fuel consumption through route optimization
- Faster order dispatch and improved on-time delivery rates, especially during peak periods like Ramadan
- Scalable route planning that adapts to demand fluctuations and special requests
2Real-Time Stock Synchronization Across Hubs
Emad Bakeries operates a network of distribution hubs across Saudi Arabia. Odoo ensures real-time synchronization of stock data across all sites, providing planners and logistics managers with accurate, up-to-the-minute inventory visibility.
Business Benefits:
- Elimination of overstocking and out-of-stock risks
- Dynamic stock reallocation between sites based on shifting demand
- Enablement of cross-docking strategies to accelerate urgent deliveries
3Driver and Vehicle Performance Monitoring
With over 100 vehicles in daily operation, fleet coordination is essential. Odoo tracks all vehicle assignments, delivery progress, driver activities, and performance KPIs—such as route adherence and delivery punctuality.
Business Benefits:
- Improved service reliability and reduced customer disputes with real-time delivery proof
- Faster resolution of route issues or delivery incidents
- Enhanced driver productivity and accountability through continuous monitoring
4End-to-End Product Traceability
From production line to delivery shelf, every product batch is tracked using barcode scanning and batch referencing. This end-to-end visibility ensures complete traceability and rapid response capabilities in the event of quality issues or audits.
Business Benefits:
- Strengthened food safety compliance (HACCP, local regulations)
- Time savings during quality audits or product recalls
- Transparent data flow for partners and regulatory bodies
Conclusion
Emad Bakeries’ digital transformation with Odoo is a benchmark for industrial food producers seeking agility and scalability. By fully integrating its operations from production to last-mile delivery, the company now benefits from real-time control, streamlined logistics, and empowered teams. This case underscores how a unified ERP approach can turn complexity into competitive advantage in the fast-paced FMCG sector.
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